Suchergebnisse

""The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age."---John V. Pavlik, Rutgers University" "The Twenty-First-Century Media Industry provides an intriguing examination into the role that new media technologies are having on the traditional media industry from a media management perspective. Consumers' behaviors and expectations are being shaped by new media technologies. They now expect information on demand and on the go as well as at their fingertips via the Internet. In order to stay relevant and competitive, traditional media managers and practitioners are developing new business models and new business philosophies. The volume contributors explore the business strategies being implemented by some media industries, such as newspapers, mobile phones, cinema, broadcasting, and the recording industry, which are struggling not only to remain competitive and profitable but simply to survive. The Twenty-First-Century Media Industry will be a valuable resource for those scholars interested in the emerging role of new media technologies and the new media industry as it evolves in the twenty-first century"--BOOK JACKET

Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Political discourse during the 2020 election revealed political disharmony and a deep division among Americans that was powered, in part, by social media

The 2020 U.S. presidential election and social media and Trump : fomenting controversy and distrust in the democratic system / John Allen Hendricks and Dan Schill -- Social media bonding and bridging in the political polarization of the 2020 presidenial election / Hyun Jung Yun -- Incivility in 2020 presidential candidate social media posts and posts that cite them / Kate Kenski, Stephen A. Rains, Yotam Shmargad, Kevin Coe, and Steve Bethard -- Emotional contagion as the new propaganda? : examining fear's mediating effect on political advertising exposure in social media / Abby Hendricks, Kristen Sussman, and Pooja Iyer -- Presidential tweets in the news : how did the partisan news media report on the candidates' tweets during the U.S. 2020 presidential election campaign? / Monica Ancu, Miyoung Chong, and Stephen Song -- How social media shaped political expression, partisan identity, and Trumpism : resistance efforts during the 2020 U.S. presidential election / Pamela A. Labbe -- Voters-turned-political influencers : social media users maintain popularity by cultivating support for 2020 U.S. presidential election candidates / Katelyn E. Brooks and Mariah L. Wellman -- Platform guardrails : social media accountability and political communication / Joshua M. Scacco, Andrew J. Anderson, and Mitchell Popovic -- Information warfare fostering political polarization : Facebook sddiction, news redibility, and concern of foreign interference / Danielle R. Mehlman-Brightwell and Mark J. Piwinsky -- The 'big lie' lurked online : social media and perceptions of electoral integrity prior to election 2020 / Sharon E. Jarvis and Dakota Park-Ozee -- The politically engaged : Gen Z's use of TikTok and Instagram in the 2020 presidential elections / Nune Grigoryan -- Advancing populist rhetoric through the 'migrant caravan' frame / Daniela V. Dimitrova and Beau Coberley -- Late-night political humor and the 2020 presidential campaign : still all Trump, all the time / Stephen J. Farnsworth, S. Robert Lichter, Farah Latif, and Sally Burkley -- Blame the cobwebs or the spiders? : the impact of social media use on political knowledge and political participation / Alec Tefertiller and Raluca Cozma -- Narrating the pandemic : compounding crisis, metajournalism, politics & presidential responses between communication ecology and collective memory / Daryl A. Carter and Mildred F. Perreault.

Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Political discourse during the 2020 election revealed political disharmony and a deep division among Americans that was powered, in part, by social media

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump's tweets and cable-show-call-ins to Sanders' social media machine to Clinton's'Trump Yourself' app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings--both theoretical and practical--for students, researchers, journalists, and practitioners. -- Provided by publisher.

Cover -- Half-Title -- Title -- Copyright -- Table of Contents -- List of Illustrations -- Preface -- Acknowledgments -- Part I The 2014 Election: Issues and Agendas -- 1. Media, Message, and Mobilization: Political Communication in the 2014 Election Campaigns -- 2. The Cult(ure) of Analytics in 2014 -- 3. The "Documented Voter": Voter ID Messaging in the 2014 Texas Midterm Election -- 4. Commonsense Protections or Government Interference in Private Decisions? Competing Media Frames in the Battle over Tennessee's Abortion Amendment -- 5. Political Communication and Affective Polarization in the 2014 Midterm Elections for the US Senate: The Cases of Iowa, North Carolina, and Georgia -- Part II Media Coverage and Effects of Television, Newspapers, and Late-Night Comedy Shows in 2014 -- 6. The 2014 Midterm Elections on Local Television: Frames, Sources, and Valence -- 7. Visual Framing of 2014 US Senate Campaign: Conflict Bias in News Coverage -- 8. The Serious Business of Late-Night Political Humor: Foreign Policy Issue Salience in the 2014 Midterm Elections -- Part III Technology in the Political Process -- 9. The Influence of Twitter Posts on Candidate Credibility: The 2014 Michigan Midterms -- 10. Picturing the Senate Candidates: Image Building in the Twitterverse -- 11. Personalization and Gender: 2014 Gubernatorial Candidates on Social Media -- Part IV Advertising in the 2014 Political Process -- 12. Campaign Advertising in Florida's 2014 Gubernatorial Election: Candidate Images, Voter Enthusiasm, and Partisanship -- 13. Midterm Voters: An Investigation of the Heuristic Systematic Processing Model and Political Advertisements -- 14. Blue Governors in Red States and Red Governors in Blue States -- About the Editors -- List of Contributors -- Index.

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.